School spirit stores are one of the easiest ways for schools to raise money while building excitement and pride in their community. Whether you run a booster club trailer at football games or a PTO spirit shop at school events, the key to success is choosing products parents and students actually want.
Here are five spirit store items that consistently sell out at schools across the country.
1. Trucker Hats
Trucker hats are one of the most popular items in school spirit stores. They’re comfortable, trendy, and appeal to both students and parents.
Custom hats featuring the school mascot or logo are easy for booster clubs to sell at games, tournaments, and school events.
Why they sell so well:
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Popular with students and parents
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Easy to wear year-round
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High perceived value for spirit stores
Many schools retail custom spirit hats for around $25, making them a profitable item for fundraisers.
2. Spirit Blankets
Blankets are a game-day favorite. Parents love bringing them to football games, outdoor events, and chilly fall evenings.
Blankets featuring the school mascot or team name quickly become a must-have item in spirit stores.
Why they sell out:
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Perfect for football games
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Large, visible school pride item
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Great gift for grandparents
Spirit blankets often retail between $40–$60, making them a high-profit item for booster clubs.
3. Tumblers and Water Bottles
Custom tumblers are extremely popular with parents, teachers, and students. They’re practical everyday items that also show school pride.
Common spirit store options include:
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20oz tumblers
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32oz water bottles
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40oz tumblers
These products are perfect for school drop-offs, sports practices, and travel.
4. Car Air Fresheners
Car air fresheners are one of the most underrated school fundraiser items.
They are inexpensive, easy to display, and impulse purchases for parents at games and events.
Why they work so well:
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Low cost item
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Easy add-on purchase
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Perfect for showing school pride in the car
Many schools sell them for around $7, making them a great profit item.
5. Car Coasters
Car coasters are another small item that sells quickly in spirit stores. These fit into car cup holders and feature the school mascot or logo.
Parents love these because they are affordable and practical.
They also make great bundle items when sold alongside tumblers or air fresheners.
Why Spirit Stores Work So Well for Fundraising
Spirit stores allow schools to raise money while building school pride. Booster clubs and PTO groups can sell merchandise at games, school events, and online.
Popular spirit store items like hats, blankets, tumblers, and car accessories are easy to sell because families enjoy showing support for their school.
Start Your School Spirit Store
At A Wee Bit Southern, we help schools launch custom spirit stores featuring products designed in their school colors with their mascot.
Schools can sell merchandise like hats, tumblers, blankets, and car accessories to raise funds for PTO groups, booster clubs, and school programs.
If you’d like to see what your school’s merchandise could look like, you can request a free fundraising pack and preview your school spirit store.