
SEO Tips for Laser Business Owners: Boost Your Shopify Visibility Without the Headache
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1. Know What Your Customers Are Actually Searching For
Use tools like Ubersuggest or Etsy search suggestions to find what your audience is actually typing. Use those phrases as your product keywords.
Try this: Instead of Laser engraved ornament, say Personalized Christmas ornament for new homeowners.
2. Write Product Titles That Tell a Story (and Make Google Happy)
Make your titles keyword-rich and easy to understand. Think like a customer!
Formula: Main product – use case – occasion or who it’s for
3. Use Your Product Descriptions Wisely
Your product descriptions should be keyword-friendly but also feel personal. Break them into sections to guide the reader and help Google index them better. Think of someone describing your product to someone who can't see the image. What details would they want to know?
4. Clean Up Your Image Files
Image alt text helps with SEO and accessibility. Use descriptive keywords in your file names and Shopify image alt fields.
5. Create SEO-Friendly Blog Posts
Google loves fresh content! Blog posts about gift guides, laser processes, or customer stories are great for SEO and can link back to your products.
6. Use Collections & Tags Wisely
Use descriptive, keyword-rich names for your collections and product tags. This helps your customers navigate and boosts your SEO.
7. Be Consistent & Play the Long Game
SEO is a marathon, not a sprint. Make it part of your workflow every time you list a new product.
Final Thoughts
Running a laser biz is more than making pretty things—it’s about helping people find them, too. Keep showing up, keep tweaking, and keep shining.
With love,
Diane
A Wee Bit Southern